In order to get graphics to behave themselves on the web, we
first have to compress them to take up as little room as
possible, so that it takes as little time as possible for
the viewer to download them.
Opinions vary, but most people
believe that above 50K is getting too big, particularly if
you combine several images on a page. In all cases, you may
want to modify the images, such as to adjust the brightness
or contrast, to crop them, or to scale them. Scanners and
digital cameras usually come bundled with software to help
you do these modifications.
Remember, most images will end
up just a few inches square, at most, on the computer screen
on your web site: that is just 300 by 300 pixels, at about
72 dots per inch (DPI).
Having a 1280 by 1280 image from an expensive digital camera
will be of little benefit over the 640 by 480 image of an
inexpensive one. Except in special cases showing particular
products, you need to scale all of the images down before
getting them to us. For the best graphics for your site, we
suggest that digital photos be taken at a low resolution
like 640 x 480.
Images you scan should be scanned at a lower
resolution such as 100 dpi. We would like for you to provide
your graphics for your site in .gif or .jpg formats. You may
email them to us or provide them to us in disk form. We will
be happy to scan, crop, manipulate or further edit photos
for you at an additional charge.