tips on making your website work for you
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Now that you've got your web site, it's up to you to help make it work. Posting your site and submitting it to the search engines does not automatically and magically result in business. You have to make sure that people know where it is and why they should visit. With a little effort, your web site can become a valuable asset.
STEP 1: ANNOUNCE YOUR WEBSITE
There are several rather obvious ways that anyone can do this:
+ Through E-Mail
E-mail everybody in your address book, and if possible and appropriate, ensure that everyone in your company does the same thing. But be careful! This kind of e-mail can easily be considered spam. Bear in mind to keep it short and simple. Send your message as plain text rather than html mail.
+ By the Telephone
Of course, your friends will be delighted to hear from you and excited by your new site, so calling them to tell them won't be a big deal. However, for everyone else, there are two rules to promote your site by phone without causing annoyance: Call to inform your customers of a genuine benefit to them regarding your new web site. Tell them about it when you next speak to them in the course of business. Don't call them solely to tell them about your site.
+ By Word of Mouth
When you tell someone about your new site, your recommendation will have a greater impact if you can hand them a business card that shows the URL (or at least write it down for them). Your efforts here will again have far greater results if the people that you talk to perceive some benefit in visiting you site, such as special offers and relevant information on products and services.
+ By Snail Mail
The rules here are pretty much the same as for e-mail. The best way is to either write a short announcement that details a specific benefit to be found on your site, or include a small note/paragraph in your regular correspondence to clients. Postcards are a good idea. You can't fail to miss the URL, as the message isn't hidden inside an envelope, and there's only room for small message -- keeping everybody happy!
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Now that you've got your web site, it's up to you to help make it work. Posting your site and submitting it to the search engines does not automatically and magically result in business. You have to make sure that people know where it is and why they should visit. With a little effort, your web site can become a valuable asset.
STEP 1: ANNOUNCE YOUR WEBSITE
There are several rather obvious ways that anyone can do this:
+ Through E-Mail
E-mail everybody in your address book, and if possible and appropriate, ensure that everyone in your company does the same thing. But be careful! This kind of e-mail can easily be considered spam. Bear in mind to keep it short and simple. Send your message as plain text rather than html mail.
+ By the Telephone
Of course, your friends will be delighted to hear from you and excited by your new site, so calling them to tell them won't be a big deal. However, for everyone else, there are two rules to promote your site by phone without causing annoyance: Call to inform your customers of a genuine benefit to them regarding your new web site. Tell them about it when you next speak to them in the course of business. Don't call them solely to tell them about your site.
+ By Word of Mouth
When you tell someone about your new site, your recommendation will have a greater impact if you can hand them a business card that shows the URL (or at least write it down for them). Your efforts here will again have far greater results if the people that you talk to perceive some benefit in visiting you site, such as special offers and relevant information on products and services.
+ By Snail Mail
The rules here are pretty much the same as for e-mail. The best way is to either write a short announcement that details a specific benefit to be found on your site, or include a small note/paragraph in your regular correspondence to clients. Postcards are a good idea. You can't fail to miss the URL, as the message isn't hidden inside an envelope, and there's only room for small message -- keeping everybody happy!
next